Public Relationships

The PR Daily article entitled, "10 ways to build strong relationships with reports and bloggers" is very interesting and applicable to this week's reading. In fact, this article is more like an updated list as compared to our slightly outdated textbook.

1. Start with a strong pitch - clear, concise & customized to current trends
2. Make a localized national pitch - always make it relate locally
3. Deliver a pitch that's full of facts.  - supportive information
4. Read a journalist's work - could be a good conversation starter
5. Try infographics - visuals hold attention better
6. Start a conversation on Twitter - Engage, RT, and DM
7. Desk side visits - more personal than calls and e-mails if important
8. Show some personality - crack jokes, be yourself, gain trust
9. Give them good & original content - videos! experts, hi-res images
10. Go out for drinks! - DO NOT PITCH; drink, listen & observe with no expectations

This has a lot of the basics covered in the textbook with additions relating to the realm of social media and current media trends.

In an industry as faced paced as public relations, it's important to be up to date and to stay current.