I know that non-profit communications were discussed at length last week, but it's a topic that has been on my mind for some time. I interviewed Chris Boget, the Executive Director of the Lake Champlain Land Trust for a College Capstone class assignment. About half-way through the interview, Chris brought up some interesting points about the future of PR within the non-profit sector. The first issue on the table was the governor's proclamation that tax dollars would not be spent on PR. So what did they do? Change the title away from public relations. That is precisely what Boget is doing with the pr position they are about to announce, changing the job title from public relations to constituent outreach coordinator.
This is an interesting way of addressing the public's perceptions of public relations. Technically, this is yet another way of 'spinning' the truth, which does speak directly to the public's perceptions.
Outreach and Programs Coordinator & Office ManagerThe Outreach and Programs Coordinator will develop and direct all education & community programs, special events, fundraising plans, publications, and electronic communications.
Office Manager will manage our office, serve as Executive Assistant to Exec. Dir., oversee special projects, & cross-train with Outreach Coord. on key tasks. Depending on the candidates, positions may be full- or part-time.
To apply, visit our website www.LCLT.org. Resumes reviewed beginning March 28. EOE. No phone calls.
The Lake Champlain Land Trust is a dynamic, regional non-profit organization saving the islands, shorelands, and natural areas, and protecting the Lake's water quality, since 1978.
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